Integrations — Connect Your Existing Tools

Introduction

Connect Answe with your existing tools and services. Send new leads, orders and reservations to your own system or CRM with outbound webhooks, trigger external API calls from widget interactions, and sync reservations with external systems.

How It Works

Zapier

Connect Answe to 6000+ apps with the official Zapier integration — no code required:

1. Accept the Answe integration invite on Zapier →
2. Create a Zap with an Answe trigger: New Lead, New Answer, New Order, or New Reservation
3. When Zapier asks to connect your account, paste an API key from your Account page (API Keys → Create key)
4. Pick any action — add a Google Sheets row, create a CRM contact, post to Slack — and turn the Zap on

The New Lead trigger requires the Pro plan; the other triggers work on every plan.

Outbound Webhooks

Get an HTTP POST to your own endpoint the moment things happen in your account:

• New lead (lead.created) — a visitor left contact details in any widget. Leads are extracted continuously; the event arrives within a few minutes of the answer.
• New order (order.created) — an order was placed through a widget.
• New reservation (reservation.created) — a booking was made (widget, dashboard, or synced from an external system).
• Every answer (answer.created) — optional, high volume: one event per widget answer.

Each delivery is a JSON POST with the envelope { "event", "created_at", "data" }. Failed deliveries are retried automatically with increasing delays for up to 12 hours, and the Integrations page shows a per-endpoint delivery log (status, HTTP code, duration). An endpoint that keeps failing is paused automatically so you can fix it and re-enable it.

Verifying deliveries. Every request is signed so you can verify it really came from Answe. Headers:

X-Answe-Event:      lead.created
X-Answe-Delivery:   12345
X-Answe-Timestamp:  1755600000
X-Answe-Signature:  sha256=<hex>

Compute HMAC_SHA256(signing_secret, timestamp + "." + raw_request_body) and compare it to the signature value after sha256=. Your signing secret is shown on the Integrations page when you create the endpoint.

Connecting a CRM. Any CRM or automation tool that accepts inbound webhooks (HubSpot workflows, Pipedrive automations, Make, n8n, custom endpoints) can receive these events directly — point the webhook at your CRM's inbound URL or a small relay you control.

API Call Actions

Trigger external API calls when visitors interact with your widget:

• Send data to your CRM when a lead form is submitted
• Update external systems with booking information

Calendar Sync

Sync your Answe reservations with external calendar systems:

• Bookings made through your widget appear in your calendar
• Calendar updates sync back to Answe
• Prevents double-bookings across systems

Key Benefits

• Zapier — Official integration with triggers for leads, answers, orders and reservations
• Webhooks — Real-time events (leads, orders, reservations) to any system, signed and retried
• Delivery log — See every delivery, its HTTP status and timing, per endpoint
• API actions — Trigger external processes from widget interactions
• Calendar sync — Keep reservations in sync across systems
• Flexible — Connect to virtually any service that accepts an HTTP request

Getting Started

1. Go to Integrations in your dashboard
2. Under Webhooks, click + Add Webhook
3. Enter your endpoint URL (https) and pick the events you want
4. Copy the signing secret and add signature verification to your endpoint
5. Click Send test — a ping event arrives within a minute; check the Log to confirm delivery

Related

• API Reference — Public API incl. programmatic webhook management
• Reservations & Booking — Calendar integration for bookings
• Online Store — E-commerce integrations
• AI Agents — AI with external data
• Analytics & Insights — Track integration performance